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Creating exciting and engaging marketing programs for consumers and business to business companies including launching new brand campaigns.
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Hospitality Marketing / 2015-2017
Sr. Graphic and Digital Marketing
[vc_column_text]Creative and brand marketing for over 30 luxury hotels and restaurants: menus, websites, digital and print advertising.
- Dedicated management of Boca Resort & Club:
- Print advertising
- Signage and collateral for event and restaurant promotions
- Marketing and menus for 13 Restaurants and Lounges
- Restaurant menu strategy and design
- Responsive email and direct mail campaigns
- Digital banner campaigns
- Website management using CMS
- Consumer and corporate marketing
- Monthly club membership newsletter management and design
- Monthly gym/spa membership schedule
- Consumer collateral: card keys, directional maps, in-room cards, etc.
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Ryder Supply Chain Solutions / 2008-2015
Consultant / Media Buyer / Designer
[vc_column_text]Created, negotiated and managed media plan of $500K+ annual budget including ad insertions, digital and email advertising, copywriting, and ROI reports. Expanded brand design across all new collateral including finalizing brand guide, advertising, trade show and corporate signage, presentations and email promotions.[/vc_column_text]
United Way / 2009-2011
Consultant / Collateral Manager
[vc_column_text]Created and managed full-media campaign to promote Veritage Miami (wine & food event) including
- Responsive web site using Joomla content management systemand an online ticketing portal
- Print advertising and event materials, signage, program books, etc.
- Digital outbound marketing and list management
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Niles Audio Corporation / 2002 – 2008
Sr. Creative Services Mgr / Webmaster
[vc_column_text]Managed web updates, created product pages on the web, managed the production and launch of a new content management system for B2B website and intranet website, which included a sales team blog, collateral download, and product photos.
- Designed and authored a website with an interactive
and animated product demo
- Produced and designed annual 100+ page product catalog
- Designed and managed the production of trade show signage. ($50K budget)
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BH Group, Grazie Restaurant / 2006 – 2009
[vc_column_text]As brand manager for BH Group, finalized strategy for launch of new Cognac Conjure partnering with Ludacris, which included sellsheets, an animated brand launch e-invitation, landing page and printed invitation. UX/UI design and design of consumer brand website.
Working with Grazie Italian Restaurant, created, produced and managed web site, menus, print and digital advertising campaigns. Web site included photo gallery, online menu and creation of tool to update photos online.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column la_animation_name=”fadeInUp” la_animation_duration=”1″ la_animation_delay=”0.2″ la_animation_iteration_count=”1″]
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